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Seoul Journal of Economics - Vol. 37 , No. 2

[ Article ]
Seoul Journal of Economics - Vol. 37, No. 1, pp. 1-35
Abbreviation: SJE
ISSN: 1225-0279 (Print)
Print publication date 28 Feb 2024
Received 21 Dec 2023 Accepted 17 Jan 2024

Digital Attention Intermediaries
Martin Peitz
Department of Economics and MaCCI, University of Mannheim, D-68131 Mannheim. Also affiliated with CEPR and CESifo (

Funding Information ▼

JEL Classification: L40, L82, L86


This article provides a guide to the world of digital attention intermediaries and concludes with a discussion of several policy issues with a focus on competition policy and consumer protection. It addresses the following questions: How do attention intermediaries operate in the real world? What are economic mechanisms that may contribute to understanding markets with digital attention intermediaries? Recent insights from the economics of platforms and media economics inform the replies to these questions.

Keywords: Attention intermediaries, Two-sided platforms, Advertising, Market power, Digital markets, Limited attention


This article is based on a report commissioned by the GSMA but prepared in complete independence, which has been released as Peitz (2020) and for which I received useful comments from Serafino Abate, Alexandre de Streel, and Giorgio Monti. I gratefully acknowledge support from Deutsche Forschungsgemeinschaft (DFG) through CRC TR 224 (Project B05). Disclosure: I was an external economic expert on the Digital Platform Inquiry of the Australian Competition and Consumer Commision (ACCC) advising on topics related to this article.

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